America's Premier Furniture and Mattress Buying Group

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Private Labels

Let’s face it, competition is tough! One of the hardest things to do in retail is stand out, be different from your competition and offer an exclusive product to your customers. One of the most effective ways to do this is with a private label program. Since Furniture First limits Membership based on geography, our Members can honestly say to their clientele, “We are the only ones in the area that carry this brand.”

When you have a private label program, it’s harder for the consumer to comparison shop for the lowest prices.  A private label creates an apples to oranges comparison instead of an apples to apples.  You then avoid the customer searching for the cheapest apples in town.  Our Members can preserve their profit margins with “exclusive” products.  This strategy has worked for some of the biggest players in our industry and it can work for you too.