Furniture First’s private label mattress program is Mattress 1st, manufactured by Serta International. This exclusive Members Only program is designed as a promotional line-up of mattress sets from $299 to $799 (queen) and is a perfect compliment to sell higher priced brands. The Mattress 1st program features a broad assortment of construction and comfort selections. This program is designed to achieve an overall 50% – 60% gross margin with very compelling looks, feels, profiles and components normally found in higher priced mattresses. The compelling values and exclusivity of the program allow some Members to retail these products at even higher prices, capturing larger margins. Our Members have found that the Mattress 1st program greatly increases their sales and profits in the high-volume key promotional price points, a segment that other brands struggle with.
Mattress 1st Store Concept
Specialty stores are opening at a rapid pace causing furniture retailers to see their mattress volume and profits steadily decrease.
The exclusive Furniture First Mattress 1st Store Concept was created to help retailers compete with specialty stores by using national branding elements, display components, store layout and marketing materials. Furniture First members can implement either a “store within a store” or free standing Mattress 1st store.
Unlike manufacturer sponsored mattress galleries, the Mattress 1st Store Concept offers greater flexibility in layout and product selection.
Stores experience an average increase of 35% during the grand opening month for Mattress 1st Stores. As a Mattress 1st store owner you’ll have access to successful ideas and programs being used by other Mattress 1st store owners. In addition, in many cases our Supplier Partners have worked with the Mattress 1st store owners for additional co-op and help with branding elements.